Ivey Business School (Canada)
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Samsung Tesco Homeplus and Corporate Social Responsibility
Youngchan Kim; Kwangho AhnCase IVEY-9B09M040-EEntrepreneurship, Marketing, StrategySamsung Tesco Homeplus (STH), one of Korea's large hypermarkets, increased its investment in social contribution activities and systemized the organization in charge in the aftermath. It especially focused on education and cultural services, saving the environment and sharing with others. As a consequence, by December 2008, STH was considered one of the most innovative companies and one that realized true customer value. It had won a variety of a...Starting at €8.20
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KT Corporation: Offering New Insights in Customer Experience
Youngchan Kim; Min-Jeong Ko; Jiyoung KimCase IVEY-9B17A020-EMarketingIn 2014, KT Corporation, one of South Korea’s leading telecommunications companies, successfully mapped each point of a customer’s interactions with the company. This was done by a team whose function was to identify customers’ pain points, known as critical quality parameters. The customers’ experiences were clustered into key areas of contact and customer satisfaction in each area was assessed, allowing quality innovation to be experience-based...Starting at €8.20