HBSP (USA)
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The Cayenne Launch (Spanish version)
Deighton, John; Avery, Jill; Fear, JeffreyCase HBS-520S01MarketingCan an online discussion forum supply insight into the evolution of brand meaning? In 2003 Porsche launched a sport utility vehicle, dividing Porsche purists from newcomers to the brand. Vocal members of online and offline Porsche communities ridiculed the Cayenne SUV and disapproved of the new breed of driver. Some opposed offering Porsche Club membership to them, and some even refused to extend the fraternal Porsche "wave" or headlight flashing...Starting at €8.20
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Allianz Customer Centricity: Is Simplicity the Way Forward?
Ascarza, Eva; Billaud, EmilieCase HBS-522008-EMarketingThis case explores the tradeoffs between product personalization and simplicity as companies grow. The case presents an opportunity to understand whether and how each of these approaches enables and/or limits companies' abilities to provide customer satisfaction while being efficient in their operations. In October 2018, Allianz was one of the world's leading insurers and asset managers with 103 million retail and corporate customers in 70 count...Starting at €8.20
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Germany's Green Energy Revolution
Maurer, Noel; Corsi, Elena; Billaud, Emilie; Moloney, EmerCase HBS-713049-EEconomicsStarting at €8.20
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Allianz Customer Centricity: Is Simplicity the Way Forward? (Portuguese version)
Ascarza, Eva; Billaud, EmilieCase HBS-524P04MarketingThis case explores the tradeoffs between product personalization and simplicity as companies grow. The case presents an opportunity to understand whether and how each of these approaches enables and/or limits companies' abilities to provide customer satisfaction while being efficient in their operations. In October 2018, Allianz was one of the world's leading insurers and asset managers with 103 million retail and corporate customers in 70 count...Starting at €8.20