HBSP (USA)
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Brightcove, Inc. in 2007
Hagiu, Andrei; Yoffie, David B.Case HBS-712424-EStrategyBrightcove, a technology and services provider to content owners in the Internet television field, aimed to become a media distribution company in its own right. On October 30, 2006, it relaunched its Website-and, in effect, its business. With its new, consumer-facing home page, and with new offerings for advertisers and affiliates as well as video publishers, Brightcove sought to build a four-sided business (or "platform") around the rapidly exp...Starting at €8.20
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adidas Group: IT Multi-Sourcing at adidas
Applegate, Lynda M.; Wiener, Martin; Saunders, Carol; Gill, GrandonCase HBS-815002-EInformation TechnologiesThis case describes the design and implementation of an IT-multi-sourcing strategy at a large global sportswear company, the adidas Group, which is headquartered in Germany. To help increase the benefits and reduce the risks of its sourcing arrangements, adidas carefully selected two tier-2 vendors to work with its primary tier-1 vendor, a large Indian outsourcing firm that it had worked with closely for over a decade. The management of the multi...Starting at €8.20