HBSP (USA)
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Building a Winning Culture (Spanish version)
Simons, Robert L.; Kindred, NatalieCase HBS-114S05Accounting and ControlThis case illustrates a CEO-led organizational transformation driven by stretch goals, performance measurement, and accountability. When Kasper Rorsted became CEO of Henkel, a Germany-based producer of personal care, laundry, and adhesives products, in 2008, he was determined to transform a corporate culture of "good enough" into one singularly focused on winning in a competitive marketplace. Historically, Henkel was a comfortable, stable place t...Starting at €8.20