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Stemina Lubricants: Sales and Marketing Challenges of a Small Enterprise
Srinivasa Reddy; Surya Mahadevan; Jayanthi Thanigan; Soumyo Chakraverty; Jayasree ChakrabortyCase IVEY-W26106-EEntrepreneurship, MarketingStemina Lubricants (Stemina) was an automotive lubricant manufacturer in Udupi, Karnataka, India. All Stemina products were a blend of high-class base oil and imported branded additives. Stemina competed with leading brands—one that was strong in the market and at mechanics’ locations, having leveraged its consumer brand equity and strong advertising support to win over mechanics and dealers, and another that had a strong presence in the forecour...Starting at €8.20
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Dalian Xinyi: Expanding from Offline Catch Doll to Online Catch Doll
Yanhong Guo; Baolu Wang; Deming KongCase IVEY-W25204-EMarketing, StrategyDalian Xinyi Electronics Co., Ltd. (Dalian Xinyi), founded in 2014 and based in the province of Liaoning, China, had created a catch doll brand, Paw Toy, and operated more than 10 physical catch doll stores across the country. To deal with fierce competitStarting at €8.20