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Nilgai Foods: Positioning Packaged Coconut Water in India
Collection: Ivey Business School (Canada)Ref.: IVEY-9B19A011-EPublished: Mar 22, 2019Reviewed: Mar 22, 2019Format: PDFPages: 8Language: English - Case
Switz Foods Pvt. Ltd.: Competing against Its Own Creation
Collection: Ivey Business School (Canada)Ref.: IVEY-9B20A030-EPublished: Mar 31, 2020Reviewed: Mar 31, 2020Format: PDFPages: 13Language: English - Case
Wow! Momo: The Making of India’s Quick-Service Restaurant Giant
Collection: Ivey Business School (Canada)Ref.: IVEY-9B20A046-EPublished: May 26, 2020Reviewed: May 26, 2020Format: PDFPages: 18Language: English - Case
Bajaj RE60: The Branding Challenge of Disruptive Innovation
Collection: Ivey Business School (Canada)Ref.: IVEY-9B16A014-EPublished: May 13, 2016Reviewed: May 13, 2016Format: PDFPages: 17Language: English - Case
Linc Pen and Plastics Limited: Creating a Brand from a New Product
Collection: Ivey Business School (Canada)Ref.: IVEY-9B21A003-EPublished: Feb 16, 2021Reviewed: Feb 16, 2021Format: PDFPages: 11Language: English - Case
Spencer’s Retail Limited: Store Format and Private Label Decisions
Collection: Ivey Business School (Canada)Ref.: IVEY-9B20A077-EPublished: Oct 5, 2020Reviewed: Oct 5, 2020Format: PDFPages: 12Language: English