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- Case
Make in India: The Operating and Marketing Challenge
Collection: Ivey Business School (Canada)Ref.: IVEY-9B15A030-EPublished: Jun 26, 2015Reviewed: Oct 19, 2015Format: PDFPages: 13Language: English - Case
Nestlé's Maggi: Pricing and Repositioning a Recalled Product
Collection: Ivey Business School (Canada)Ref.: IVEY-9B16A025-EPublished: Jun 9, 2016Reviewed: Jun 7, 2016Format: PDFPages: 9Language: English - Case
Housing.com: Marketing a Service Offering
Collection: Ivey Business School (Canada)Ref.: IVEY-9B16A011-EPublished: Apr 26, 2016Reviewed: Apr 25, 2016Format: PDFPages: 9Language: English - Case
Ekohealth: Developing Price Structures
Collection: Ivey Business School (Canada)Ref.: IVEY-9B14A057-EPublished: Sep 26, 2014Reviewed: Sep 26, 2014Format: PDFPages: 13Language: English - Case
Comedy Nights with Kapil: Maintaining Value Creation
Collection: Ivey Business School (Canada)Ref.: IVEY-9B14A056-EPublished: Sep 22, 2014Reviewed: Sep 22, 2014Format: PDFPages: 5Language: English - Case
Crack-ED: Customer Journey of an Educational Technology Start-Up
Collection: Ivey Business School (Canada)Ref.: IVEY-W33576-EPublished: Nov 20, 2023Format: PDFPages: 7Language: English - Case
Pepperfry.com: Marketing to Manage Customer Experience
Collection: Ivey Business School (Canada)Ref.: IVEY-9B17A034-EPublished: Jun 7, 2017Reviewed: Jun 6, 2017Format: PDFPages: 8Language: English - Case
Ludhiana City Bus Services Limited: Pricing for Profits
Collection: Ivey Business School (Canada)Ref.: IVEY-9B14A019-EPublished: May 26, 2014Reviewed: May 26, 2014Format: PDFPages: 12Language: English - Case
Organic Wellness: Influencing Consumer Decisions via Cause Marketing
Collection: Ivey Business School (Canada)Ref.: IVEY-9B19A030-EPublished: Jul 16, 2019Reviewed: Jul 16, 2019Format: PDFPages: 16Language: English