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Bajaj RE60: The Branding Challenge of Disruptive Innovation
Collection: Ivey Business School (Canada)Ref.: IVEY-9B16A014-EPublished: May 13, 2016Reviewed: May 13, 2016Format: PDFPages: 17Language: English - Case
Nilgai Foods: Positioning Packaged Coconut Water in India
Collection: Ivey Business School (Canada)Ref.: IVEY-9B19A011-EPublished: Mar 22, 2019Reviewed: Mar 22, 2019Format: PDFPages: 8Language: English - Case
Himalaya Drug Company: Repositioning a Herbal Soap
Collection: Ivey Business School (Canada)Ref.: IVEY-9B13A048-EPublished: Apr 11, 2014Reviewed: Jun 11, 2014Format: PDFPages: 8Language: English - Case
HCL Technologies: Pushing the Billion-Dollar Website
Collection: Ivey Business School (Canada)Ref.: IVEY-9B16A053-EPublished: Oct 21, 2016Reviewed: Oct 21, 2016Format: PDFPages: 21Language: English