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DesiFirangi.com: Building a Niche E-commerce Portal
Krishna AkalamkamCase IVEY-9B16A065-EEntrepreneurship, Marketing, StrategyDesiFirangi.com was an online women’s apparel retailer in India. Started in November 2014, DesiFirangi catered to the fashion needs of modern Indian women with international style. Within the short span of its operations, the company had established itself as a niche electronic retailer of lingerie, nightwear, and clubwear. However, the online apparel market in India was highly crowded, and the fledging company faced stiff competition from a numb...Starting at €8.20
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India. Economic Growth and the Quest for Development
Gómez Alatorre, Eugenio; Rojas Gutiérrez, TanyaCase IPADE-EE 14 eC 03MarketingIndia's economic growth since the reforms of 1991 has been impressive and it has taken millions of people out of poverty. Nevertheless, India is still a poor country. The case describes growth, competitiveness and poverty in India. The case might be used to discuss economic growth and its drivers, or human development, or both. It is also well suited to understand Amartya Sen's Capabilities Approach to development.Starting at €8.20
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Grocermax: The Online Grocer
Krishna Akalamkam; Varun KannanCase IVEY-9B20A014-EEntrepreneurship, Marketing, StrategyGrocerMax, an online grocery retailer based in Gurugram, India, had grown steadily since its inception in 2015, managing to gain a foothold in the highly competitive online grocery market. GrocerMax had also succeeded in achieving higher average order valStarting at €8.20