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Midtown Medical Centre: Exploring Business Expansion Strategies
Minimol MC; Smitha SijiCase IVEY-9B19A025-EEntrepreneurship, MarketingMidtown Medical Centre, a family clinic operating two centres in the Indian state of Kerala, provided quality and convenient health care facilities to nearby communities. Founded in 2016 by six young entrepreneurs, the project had grown to two centres by the second year of operation, serving semi-urban and urban patients in the cities of Thrikkakkara and Aluva. In August 2018, the six entrepreneurs were considering expanding to a third centre, bu...Starting at €8.20
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uTrade Solutions: Leveraging Growth Opportunities in the Fintech Industry
Pawan Kumar; Ritu Srivastava; Anshul JainCase IVEY-W25877-EMarketing, StrategyIn August 2021, uTrade Solutions Pvt. Ltd. (uTrade) was considering various options for its future. The financial technologies (fintech) company was founded in 2011 and based in Mohali, India. By 2021, uTrade had become a trusted state-of-the-art technology solutions provider to India’s major stockbrokerage firms. However, the changing market landscape, declining brokerage margins, and market disruption by discount brokers were creating challenge...Starting at €8.20