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Indian Premier League: Re-energizing Cricket
Vasant Sivaraman; K.S. UthamCase IVEY-9B12M056-EMarketing, StrategyThis case deals with cricket in India following the 2007 World Cup and leading to the early manifestations of the Indian Premier League’s Twenty20 cricket championship (IPLT20). Following the elimination of India from the knock-out phase of the World Cup 2007 (One Day Cricket) championship, the Board of Control for Cricket in India (BCCI) and team sponsors found themselves at a crossroads. Other sports and entities were competing with cricket for...Starting at €8.20
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imiAid: Challenges in Scaling Up Business Operations
Mokhalles Mehdi; Syed Yassir RizveeCase IVEY-9B16A056-EEntrepreneurship, Marketing, StrategyIn August 2015, imiAID, an Indian start-up that provided portable first aid kits for emergencies, was struggling to reduce its production costs and increase awareness about its product. The company began operations in Guwahati, Assam, and subsequently expanded the business to other states in Northeast India. Key target segments for imiAID included educational institutions and health-care service providers. Customers were somewhat aware of the pro...Starting at €8.20