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COMPFED: The Dairy Cooperative Distribution System
Subhash Jha; Atanu AdhikariCase IVEY-9B11A047-EMarketing, StrategyBihar State Milk Cooperative Federation (COMPFED) had been marketing its milk and milk-related products under the Sudha brand name in the Bihar and Jharkhand regions of India for three decades. It operated through six unions and two dairies to process the milk collected from nearly 4,000 village-level cooperatives. COMPFED appeared to have a competitive advantage for its supply of milk, since it maintained the largest network for milk procurement...Starting at €8.20
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Simple Energy: Launch Strategy for the Next Generation E-Scooter
Archana Anand Boppolige; Cledwyn FernandezCase IVEY-W25541-EEntrepreneurship, MarketingSimple Energy was an electric scooter start-up in India founded with the intent of filling a market gap for a well-designed e-scooter, fully made in India, with sufficient range to be practical. In April 2021, with a couple of months left to launch Mark 2, the company’s first e-scooter, the founders needed to settle on their marketing strategy and decide how to position Simple Energy as a relatively new entrant in what was becoming a fiercely com...Starting at €8.20
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Simple Energy: Launch Strategy for the Next Generation E-Scooter - Teaching Note
Archana Anand Boppolige; Cledwyn FernandezTeaching Note IVEY-W25542-EEntrepreneurship, MarketingTeaching note for product W25541.Starting at €0.00