Ivey Business School (Canada)
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Wolters Brewery (B): Traditions for the Future
Klaus MeyerCase IVEY-9B12M010-EEntrepreneurship, Marketing, StrategyThis case is a supplement to Wolters Brewery (A): Negotiating Restructuring. It gives a debriefing of the (A) case. It is also an independent case on small- and medium-sized enterprises facing issues of local brand marketing in an industry increasingly dominated by global players, and of developing exports from scratch.Starting at €5.74
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Wolters Brewery (A): Negotiating Restructuring
Klaus MeyerCase IVEY-9B12M009-EEntrepreneurship, Marketing, StrategyPart (A) of this case series presents the situation of a multinational brewer, InBev, having acquired several breweries in Germany, and wishing to proceed with operational integration and the closure of smaller, less efficient plants. This move triggers resistance not only from the local workforce, but the local community. For InBev, this is a case of corporate restructuring and strategy implementation. Yet for a group of local entrepreneurs, thi...Starting at €8.20
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World Health Organization: Facilitating COVID-19 Vaccines for the World
Klaus Meyer; Michelle (Chau Minh) DoanCase IVEY-9B21M014-EStrategyOn May 29, 2020, the World Health Organization launched the COVID-19 Technologies Access Pool (C-TAP) with the aim of making pandemic-related technologies—specifically, vaccines and treatments—available to its participants. Although the initiative was positively received in many developing countries, it was not well received by pharmaceutical companies, who viewed C-TAP as a threat to the patent system and, therefore, as a threat to the companies...Starting at €8.20
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TradeIX: Blockchain-Enabled Trade Finance in Global Supply Chains
Erik Hofmann; Maximilian Enthoven; Sara FalleggerCase IVEY-9B20E016-EEntrepreneurship, Information Technologies, StrategyIn February 2014, Global 3PL, one of the largest logistics companies in the world, announced an ambitious expansion strategy. In accordance with that plan, the company struck an agreement in 2017 with TradeIX Limited (TradeIX) to optimize its working capiStarting at €8.20
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Arçelik Grows in Advanced and Emerging Economies
Saul Estrin; Klaus MeyerCase IVEY-9B15M021-EStrategyArçelik, a member of the Turkish Koç Group, had grown from a leading manufacturer of household appliances (also known as ‘white goods’) in Europe’s largest emerging economy to a substantive international player. Yet the company faced new challenges in strengthening its positions in advanced economies, exploiting its competitive advantages across a wider range of emerging economies and in raising the profitability of its international operations. ...Starting at €8.20