Ivey Business School (Canada)
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GetYourGuide: Managing a Sudden Shock to Business Growth
Sabrina Goestl; Vanessa C. HasseCase IVEY-W32660-EEntrepreneurship, Leadership and People ManagementIn March 2020, the German online travel experience platform GetYourGuide faced an abrupt drop in revenues in the wake of the COVID-19 pandemic. Prior to the drop, the company had been thriving, grown from a simple idea thought up by a group of friends in a student dormitory into a market-leading company in the travel experience industry with a valuation of over US$1 billion (a “unicorn” start-up) and more than 600 employees across fifteen global ...Starting at €8.20
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Lytt: Determining a Go-to-Market Strategy
Simon Jeurissen; Kai SchaumannCase IVEY-W24916-EEntrepreneurship, StrategyThe Berline-based start-up, Lytt, was founded in late 2019 with the aim of offering employees a means to speak up about misconduct at work through a digital assistant, which enabled them to communicate difficult topics safely and anonymously. Lytt wantedStarting at €8.20