HBSP (USA)
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6 Minutes: Community Organizing in Amman, Jordan
Winig, Laura; Ganz, Marshall; Zeine, RawanCase HBS-KS1190-EThis case describes how community leaders in Amman, Jordan used a community organizing framework to launch and manage a major campaign, 6 Minutes, to encourage residents to commit time to reading for pleasure. Using Marshall Ganz's framework for building civic leadership capacity, a local service organization, Ruwwad, based in the urban Amman community of Jabal Al Natheef, organized and coached hundreds of participants, encountering many challeng...Starting at €8.20