HBSP (USA)
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Sportradar (A): From Data to Storytelling
Casadesus-Masanell, Ramon; Elterman, Karen; Gassmann, OliverCase HBS-719429-EStrategyIn 2013, the Swiss sports data company Sportradar debated whether to expand from its core business of data provision to bookmakers into sports media products. Sports data was becoming a commodity, and in the future, sports leagues might reduce their dependence on third-party data feeds such as Sportradar's, prefering to develop data services in-house. Thus, CEO Carsten Koerl believed the company needed to branch into sports media, not just supply...Starting at €8.20
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Nike: Changing the Sneakers Game
Elberse, Anita; Aiken, Bryce; Johnson, HowardCase HBS-519039-EKnowledge and CommunicationOur goal is to be the kind of start-up that would terrify Nike-if Nike didn't already own us. Ron Faris, general manager of S23NYC, a Manhattan-based digital studio owned by sports apparel giant Nike, is on the phone with Adam Sussman, Nike's chief digital officer. It is June 1, 2018. Two years earlier, Sussman was behind Nike's push to acquire Virgin Mega, a startup comprised of Faris and his small team, which has since morphed into a studio tha...Starting at €8.20