HBSP (USA)
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Migros Turkey: Scaling Online Operations During COVID-19 (C)
Moreno, Antonio; Yucaoglu, GamzeCase HBS-621062-EService and Operations ManagementThe case opens in August 2020 as Ozgur Tort and Mustafa Bartin, CEO and chief large-format and online retail officer of Migros Ticaret A.S. (Migros), Turkey's oldest and one of its largest supermarket chains, are navigating Migros through COVID-19 and the unprecedented surge in demand in online groceries. Between the first official case in Turkey in March and August, customers have flocked to online shopping and Migros' teams have been busy tryin...Starting at €5.74
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MorphoSys AG: The Evolution of a Biotechnology Business Model
Pisano, Gary P.; Johnson, Ryan; Knoop, Carin-IsabelCase HBS-611046-EService and Operations ManagementIn the biotech world, the 18-year-old Munich-based company MorphoSys was a rarity: it was profitable. The company achieved this profitability not by developing and selling its own drugs, but by licensing access to its proprietary library of human antibodies. Recently, the company decided to deviate from this model, and attempt to develop its own proprietary products. The case allows analysis of "license vs. vertically integrate" business model de...Starting at €8.20
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Migros Turkey: Scaling Online Operations, PowerPoint
Moreno, Antonio; Singh, AnibhaCase HBS-621711-EService and Operations ManagementPowerPoint slides for cases 621026, 621027, and 621062.Starting at €8.20
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Migros Turkey: Scaling Online Operations (A)
Moreno, Antonio; Yucaoglu, GamzeCase HBS-621026-EService and Operations ManagementThe case opens in November 2019 as Ozgur Tort and Mustafa Bartin, CEO and chief large-format and online retail officer of Migros Ticaret A.S. (Migros), Turkey's oldest and one of its largest supermarket chains, are contemplating what the best fulfillment format and delivery model for the company's growing online arm, Sanal Market, and its under-30-minutes gorcery service arm, Hemen, are. Migros's online operations had grown over 50% year-on-year ...Starting at €8.20
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Migros Turkey: Scaling Online Operations (B)
Moreno, Antonio; Yucaoglu, GamzeCase HBS-621027-EService and Operations ManagementThe case opens in February 2020 as Ozgur Tort and Mustafa Bartin, CEO and chief large-format and online retail officer of Migros Ticaret A.S. (Migros), Turkey's oldest and one of its largest supermarket chains, are looking over the results of the fulfillment pilot the company had been running since June 2019. Comparing the data from dark store, micro fulfillment center, and store pick models, the duo see that contrary to the expectations outlined...Starting at €5.74
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Anodot: Autonomous Business Monitoring
Moreno, Antonio; Golan, DanielleCase HBS-621084-EService and Operations ManagementAutonomous business monitoring platform Anodot leveraged machine learning to providing real-time alerts regarding business anomalies. Anodot's solution was used in various industries in order to primarily monitor business health, such as revenue and paymeStarting at €8.20