HBSP (USA)
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Enpara.com: Digital Bank at a Crossroad
Gupta, Sunil; Kuzucu, ErenCase HBS-518030-EMarketingIn March 2017, Elsa Pekmez Atan (MBA 2004), was wondering about the future of Enpara.com, a digital-only banking platform of QNB Finansbank. Since its launch in October 2012, Enpara had been successful in attracting over 600,000 customers by appealing to digital savvy, middle-class customers that QNB Finansbank was lacking for a long time. By the end of 2016, it accounted 16% of QNB Finansbank's deposits. With the support of the top management, A...Starting at €8.20
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HOPI: Turkey's Shopping Companion
Gupta, Sunil; Ngwe, Donald; Yucaoglu, GamzeCase HBS-519057-EMarketingThe case opens in 2017 as Onur Erbay, CEO of HOPI, a multi-vendor loyalty platform, is contemplating a critical decision. The case chronicles the origins of Boyner Group, the parent company of HOPI and a major retailer in Turkey, and development of retail and customer relationship management (CRM) in Turkey over the years. Before HOPI, Boyner Group retailers were unable to trace customers across the Group's brands form insights about customers' p...Starting at €8.20
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Qatar: Energy for Development
Musacchio, Aldo; Donovan, Colin; Mikati, Samir; Sarafa, Rami; AlMisnad, AbdullaCase HBS-714003-EEconomicsDespite being the richest country in the world on a per capita basis, for analysts Qatar belongs in the group of emerging markets considered "frontier markets." This case analyzes the strengths and weaknesses of the development strategy of this small country as set forth by Emir Hamad bin Khalifa Al Thani, who ruled from 1995 to 2013. In 2013, for the first time in Qatar's history, Emir Hamad passed on control of the government to his son Tamim p...Starting at €8.20