HBSP (USA)
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Happy UAE
Schwartzstein, Joshua R.; Hall, Brian J.; Chang, Tiffany Y.; Sameh, Karim; Thapar, AlpanaCase HBS-918041-EEconomicsThis case centers around the United Arab Emirates' (UAE) national goal of raising the happiness of its residents and visitors through ambitious government initiatives. They combined this bold national goal with an accountability structure (incentive plan) built on Key Performance Indicators (KPIs), as more typically done at a company level. A key case protagonist is Ohood Al Roumi: the UAE and the world's first dedicated Minister of State for Hap...Starting at €8.20