HBSP (USA)
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Vegpro Group: Growing in Harmony
Bell, David E.; Milder, Brian; Shelman, Mary L.Case HBS-508001-EMarketingVegpro, a horticulture company, is Kenya's largest exporter of fresh vegetables and flowers to top supermarkets in the U.K. and Europe. In 2007, Vegpro's business is threatened by growing consumer concern about the environmental impact of food production and transport, including "food miles". The case describes the company's growth, which includes the use of owned land and outgrowers for production, the addition of value-added processing to obtai...Starting at €8.20
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Vegpro Group: crecer en armonía
Bell, David E.; Milder, Brian; Shelman, Mary L.Case HBS-508S19MarketingVegpro, una empresa de horticultura, es el mayor exportador de verduras frescas y flores a los mejores supermercados en el Reino Unido y Europa de Kenia. En 2007, el negocio de Vegpro se ve amenazada por la creciente preocupación de los consumidores sobre el impacto ambiental de la producción de alimentos y el transporte, incluidos los "food miles". El caso describe el crecimiento de la compañía, que incluye el uso de la tierra y la propiedad de ...Starting at €8.20
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Bayer Crop Science
Bell, David E.; McLoughlin, Damien P.; Kindred, Natalie; Barnett, JamesCase HBS-520055-EStrategyIn mid-2019, a year after German conglomerate Bayer Group closed its acquisition of U.S.-based seeds giant Monsanto, the leadership of Bayer's Crop Science division (which absorbed Monsanto) is reflecting on the opportunities ahead. Some observers have questioned Bayer's decision to buy Monsanto, citing potential reputational and financial liabilities; in the last year, Bayer's stock price has suffered. However, the leadership team expects the co...Starting at €8.20
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Olam: On a New Course
Bell, David E.; Reinhardt, Forest L.; Shelman, MaryCase HBS-513044-EMarketingTo maximize their effectiveness, color cases should be printed in color. From modest beginnings as a cashew trader in Nigeria, Olam, founded by Indian nationals in 1989, has grown into a leading global agricultural trading company, with annual revenues of $14 billion. The company recently has begun investing in farms and in the production of packaged goods, shifting from its traditional focus on the midstream of the value chain. The case raises q...Starting at €8.20