Ivey Business School (Canada)
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Metalco: The SAP Proposal (Spanish version)
Sid L. Huff; Elspeth MurrayCase IVEY-9A98ES12Information Technologies, StrategyMetalco es una empresa minera australiana grande. Tiene una historia rocosa en terminos de su uso eficaz de los sistemas de informacion (IS), y hay descontento extenso en la compania sobre IS y el departamento de IS. Una dimision reciente del principal documentalista llevado a la descentralizacion del IS funcion, a moverla mas cercano a los departamentos del funcionamiento. Al mismo tiempo, una de las cabezas de division ha propuesto que la compa...Starting at €8.20
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Beiersdorf AG: Expanding Nivea's Global Reach
Paul W. Beamish; Vanessa HasseCase IVEY-9B13M016-EStrategyIn 2012, two years after a major restructuring project had begun at German skin care producer Beiersdorf, the process was still ongoing. The new chief executive officer (CEO) inherited several challenges from his predecessor, including the difficult implementation of the new transnational strategy, opposition from employees and the work council, and ineffective market-entry strategies (especially in China). Strong competitors and a slow rate of e...Starting at €8.20