Ivey Business School (Canada)
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Karstadt Warenhaus GmbH: Do Department Stores Have a Future
Robin Dresenkamp; Johannes Effenberger; Max Meinhövel; Friedrich Sommer; Carolin Taprogge; Miriam Varón Romero; Arnt WöhrmannCase IVEY-9B15M089-EStrategyAt the end of 2013, Karstadt Warenhaus GmbH, the second-biggest German department store chain and one of the most traditional and well-known companies in Germany, was in a highly challenging strategic position. Following recent mismanagement, it had narrowly escaped insolvency. By the end of 2013, however, Karstadt was still struggling against competition in the retail sector. Could the newly appointed chief executive officer come up with a busin...Starting at €8.20
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Bayer-Monsanto: The Challenges of a Mega Merger
Wiboon Kittilaksanawong; Gabrielle GatéCase IVEY-9B17M182-EFinance, StrategyIn September 2016, German-based Bayer AG (Bayer) and U.S.-based Monsanto Company (Monsanto) agreed to merge entities to create a global leader in agriculture. The combined entity would benefit from Monsanto’s expertise in seeds and traits, and from Bayer’Starting at €8.20
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Dr. Reddy's Laboratories (B)
Jean-Louis Schaan; Ramasastry ChandrasekharCase IVEY-9B08M065-EStrategyThis supplement to Dr. Reddy's Laboratories (A), product # 9B08M064, looks at the two years post-acquisition and examines a major risk which, as it unfolded, brought the viability of the business model into question.Starting at €5.74
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Levuka Sport Fishing Inc.
Elizabeth M.A. Grasby; Robert BremnerCase IVEY-9B13B006-EAccounting and Control, EntrepreneurshipThe chief financial officer (CFO) and major shareholder of a small charter sport fishing company must prepare the company books for the fiscal year according to international financial reporting standards (IFRS) rules. The CFO must deal with both finance and operating leases.Starting at €8.20
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Bon Star Hotel
Jim KayalarCase IVEY-9B09M072-EEntrepreneurship, StrategyA management consultant is dispatched to a Central Asian Republic to conduct an operational analysis of an underperforming hotel. Initially the objective of the assignment is to turn around the business. The scope of the intervention, however, changes dramatically as the consultant finds himself in the midst of a high stakes stakeholder standoff with numerous parties vying for ownership of the business. Based on an actual consulting assignment, t...Starting at €8.20
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Boehringer Ingelheim: Leading Innovation
J. Robert Mitchell; Ramasastry ChandrasekharCase IVEY-9B14M168-EEntrepreneurship, StrategyThe newly appointed director of Innovation Management & Strategy at Boehringer Ingelheim, a German-based multinational pharmaceutical company, is finding his way forward in his firm’s new, first-of-its-kind role, which is central to the company’s growth rejuvenation strategy. His job has a threefold mandate: to build internal networks, to establish internal structures and to leverage internal ideas. His biggest challenge, however, may be transfor...Starting at €8.20
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Rosch Innovations: Preparing the Biggest IPO Ever
Matthias A. TietzCase IVEY-9B16M131-EEntrepreneurship, StrategyThe chief executive officer (CEO) of Rosch Innovations and his team had developed a kinetic power plant that used the buoyancy force of air in water to generate electricity. This breakthrough innovation defied old principles of physics and was therefore difficult to comprehend and communicate. The CEO and his team had grown their network behind the scenes, careful not to raise too much attention from the powerful German energy lobby in the beginn...Starting at €8.20
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mymuesli: New Markets for Customized Breakfast Cereal
Marc Fetscherin; Elena KasperCase IVEY-9B17A055-EEntrepreneurship, Marketing, StrategyIn 2017, the German company mymuesli GmbH (mymuesli) was operating in six European countries. Having begun to successfully distribute its customizable organic breakfast cereals online, mymuesli built on its growing popularity by opening stores in various cities across Germany, Austria, Switzerland, the Netherlands, and Sweden, where the most popular versions of the product were sold. The relatively young company differentiated itself with its cus...Starting at €8.20
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Midea Group China: The Acquisition of German Robotics
Wiboon Kittilaksanawong; Ines Sanso CodinaCase IVEY-9B19M070-EEntrepreneurship, StrategyIn January 2017, the Midea Group Co. Ltd. (Midea), a China-based large manufacturer of electrical appliances, completed its acquisition of German-based KUKA AG (KUKA), a large manufacturer of industrial robots. To ease concerns about technologies fallingStarting at €8.20
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VaycayNation: Driving Website Traffic through Second-Screen Analytics
Maik Eisenbeiss; Alexander BleierCase IVEY-9B20A027-EEntrepreneurship, Marketing, StrategyVaycayNation was a German start-up operating an online travel and booking portal. Despite its recent growth, the firm still had low brand awareness in the German market. As a remedy, the chief executive officer planned to invest in a major television advertising campaign to attract more visitors to the company’s website and thus improve its customer awareness. He wanted to build the campaign based on a solid understanding of how executional campa...Starting at €8.20