Ivey Business School (Canada)
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innogy Consulting GmbH: Competing Away From Home
Jonathan Chen; Son Tran Tuan; Christopher WilliamsCase IVEY-9B18M159-EEntrepreneurship, StrategyIn 2016, the managing director of innogy Consulting GmbH (iCon), an international strategic consulting firm based in Germany, had many reasons to be delighted. The company had risen to second place in an annual ranking of internal consultancies after successfully expanding into four new countries. He now pondered new challenges and directions for iCon, after having led RWE Consulting—the predecessor to iCon—since 2007. As an internal consulting d...Starting at €8.20