HBSP (USA)
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Allianz Customer Centricity: Is Simplicity the Way Forward?
Ascarza, Eva; Billaud, EmilieCase HBS-522008-EMarketingThis case explores the tradeoffs between product personalization and simplicity as companies grow. The case presents an opportunity to understand whether and how each of these approaches enables and/or limits companies' abilities to provide customer satisfaction while being efficient in their operations. In October 2018, Allianz was one of the world's leading insurers and asset managers with 103 million retail and corporate customers in 70 count...Starting at €8.20
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Allianz Customer Centricity: Is Simplicity the Way Forward? (Portuguese version)
Ascarza, Eva; Billaud, EmilieCase HBS-524P04MarketingThis case explores the tradeoffs between product personalization and simplicity as companies grow. The case presents an opportunity to understand whether and how each of these approaches enables and/or limits companies' abilities to provide customer satisfaction while being efficient in their operations. In October 2018, Allianz was one of the world's leading insurers and asset managers with 103 million retail and corporate customers in 70 count...Starting at €8.20
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Fiscal Responses to COVID-19
Abdelal, Rawi; Di Tella, Rafael; Pons, Vincent; Goldstein, GalitCase HBS-721011-EEconomicsFor the first half of 2020, the COVID-19 crisis seemed on the verge of spiraling out of control. The business world struggled to figure out what COVID meant for macroeconomics. Extended restrictions limiting human interaction meant an end to normal economStarting at €8.20