Ivey Business School (Canada)
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Sweet Leaf Bath Co.
Melissa JeanCase IVEY-9B13A044-EEntrepreneurship, MarketingSweet Leaf Bath Co. is a small, family-operated bath and body products company specializing in fairtrade, environmentally conscious products. The company progressed from initially selling its high-quality, unique products at craft shows and exhibitions to limited sales through local retailers. Through these sales channels, Sweet Leaf’s founding partners learned more about the bath and body industry and the international issues surrounding the sou...Starting at €8.20
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The Miswak Company
Melissa Jean; Jonathan DrewnowskyCase IVEY-9B16B006-EAccounting and Control, EntrepreneurshipTwo undergraduate business students wanted to assess the feasibility of starting a business that would sell an all-natural and completely biodegradable alternative toothbrush — the Miswak. A total of $50,000 had already been secured for the initial investment; however, the young partners wondered whether this investment would be sufficient to sustain the cash flows of the business for its first three years of operations and, if not, how much addi...Starting at €8.20
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Summer Swim Academy: Expansion Options
Melissa JeanCase IVEY-9B17B022-EAccounting and Control, EntrepreneurshipIn October 2016, the founder of Summer Swim Academy—a provider of swimming lessons and lifeguarding services to families in Burlington, Ontario—was reflecting on the organization’s second full season of operations. The founder had been providing services in Burlington for the past six years and had been operating the business formally under the Summer Swim Academy brand for the past two years. She wanted to evaluate the possibility of expanding h...Starting at €8.20
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Thistle Links: An Equity Financing Exercise
Ian Dunn; Martin EidenbergCase IVEY-W26409-EAccounting and ControlOn October 31, 2021, Thistle Links Inc. (Thistle), a sports management company headquartered in Toronto, Ontario, had just finished its fiscal year 2021. During the year, the company had experienced a wide variety of occurrences related to its equity financing activities. Starting with the shareholders’ equity section of the previous year’s statement of financial position, Thistle’s accountant is tasked with recording all transactions that occurr...Starting at €8.20
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Zarr Tech: Next Steps for a Growing Business
Julie Gosse; Martin EidenbergCase IVEY-9B19A046-EEntrepreneurship, MarketingIn 2018, founder and chief executive officer of Zarr Tech Canada Inc. (Zarr Tech), understood the need for his young business to continue along its impressive growth trajectory. However, he was unsure how this goal could best be achieved. Given the increaStarting at €8.20
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Daya Counselling Centre: Response to Funding Cuts
Melissa JeanCase IVEY-9B20B003-EAccounting and ControlIn early October 2018, the executive director of Daya Counselling Centre had just learned that the Ontario Works program, one of the centre’s major funded-referral programs, was planning a significant change. The executive director was concerned about theStarting at €8.20
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Fortune Minerals - The Nico Project
Chris Sturby; Melissa JeanCase IVEY-9B11B012-EAccounting and Control, FinanceA publicly traded mining company has an opportunity to develop a mine containing gold, cobalt, and bismuth in Canada’s Northwest Territories and must determine the financial viability of doing so. In order to gauge the attractiveness of the project, the company needs to evaluate the net present value of the opportunity, given volatile and uncertain variables, such as commodity prices and foreign exchange rates. The company must also consider a nu...Starting at €8.20
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Fortune Minerals — Adoption of IFRS
Chris Sturby; Melissa JeanCase IVEY-9B11B013-EAccounting and Control, Finance, StrategyThe controller of a publicly traded mining company must make a series of recommendations to the chief executive officer and chief financial officer of the company as it prepares to adopt international financial reporting standards (IFRS). Major decisions revolve around accounting for the company’s fixed assets and mining properties — specifically, whether to capitalize or expense certain items, whether to record certain assets at their values of ...Starting at €8.20
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Pack-iTS
Melissa JeanCase IVEY-9B08N027-EEntrepreneurship, FinanceA group of six university students wondered if they should proceed with Pack-iTS, an entrepreneurial venture. Pack-iTS would be a healthy lunch preparation and delivery service serving some of the elementary schools in London, Ontario. The students must analyze the marketing, operating and financial aspects of the business venture to determine the promotion strategy and financing requirements before making a decision as to whether to proceed with...Starting at €8.20
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Hairstrong: Working Out a Marketing Plan
Julie Gosse; Martin EidenbergCase IVEY-W34635-EEntrepreneurship, MarketingHairstrong Inc. (Hairstrong) sold hair scrunchies, and the business’s founder had experienced significant success since selling her first products in September 2019. Sales had reached CA$90,000, and media coverage came from outlets such as Good Morning America, Chatelaine, and Global News. However, the founder wanted to expand on the early success to double current total annual revenue and consider making Hairstrong her full-time occupation. This...Starting at €8.20