Ivey Business School (Canada)
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The Yukon Soaps Company: Indigenous Business Growth
Dominic Lim; Victor LalCase IVEY-9B21M055-EStrategyIn February 2019, the owner of the Yukon Soaps Company (Yukon Soaps), based in Mayo, Yukon, was contemplating the path forward for her business. Founded in 1998, Yukon Soaps was a provider of hand-crafted artisanal soap featuring Indigenous artwork. Yukon Soaps had been experiencing double-digit annual sales growth over the past several years, and demand was steadily exceeding supply. The owner felt that her business had reached a critical point,...Starting at €8.20
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The North West Company: Cross-enterprise Strategy
Stephen R. Foerster; Mary M. Crossan; James E. Hatch; Ken MarkCase IVEY-9B07M047-EEntrepreneurship, StrategyThe North West Company cases allow students to take a cross-enterprise leadership approach in looking at the dilemma facing the president and chief executive officer of The North West Company (North West), a food and general merchandise retailer operating primarily in Northern Canada. In early 2003, North West had negotiated a master franchisor agreement with Giant Tiger Stores Limited (Giant Tiger) with the objective of opening stores west of Wi...Starting at €8.20
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Apple A
Mary M. Crossan; William T. WatsonCase IVEY-9B12M027-EEntrepreneurship, Leadership and People Management, StrategyThe Apple A and B cases provide two different perspectives on the evolution of the computer and electronics firm Apple and are designed to evoke debate about models of strategy, organization, and leadership. The A case presents the story of Apple from a hindsight rational analytic perspective in which students are able to apply a variety of models about strategy, organization, leadership, and innovation. The B case presents a more nuanced, critic...Starting at €8.20
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Olympic Selection: Character, Competence, and Commitment
Mary M. Crossan; Ciaran McGovernCase IVEY-9B17C030-ELeadership and People ManagementIn the lead-up to the 2016 Rio Summer Olympics, the coach of the Canadian men’s volleyball team needed to make a final decision about the team’s composition. Although the core eight players had already been selected, the difficult decisions involved choosing the supporting cast of four players from a list of seven players being considered. His decision would directly impact the team's performance at the Olympics but would also leave an imprint on...Starting at €8.20
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Apple B
Mary M. Crossan; William T. WatsonCase IVEY-9B12M028-EEntrepreneurship, Leadership and People Management, StrategyThis case is a supplement to Apple A.Starting at €8.20
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A Not So Rosy Situation: Bill Aziz's Challenge at White Rose Crafts and Nursery Sales Limited
Mary M. Crossan; Gerard Seijts; Ken MarkCase IVEY-9B07M053-EEntrepreneurship, StrategyIn late November 2002, halfway through the vital Christmas selling season, William E. Aziz, hired to turn around White Rose Crafts and Nursery Sales Limited (White Rose), has to decide what to do. White Rose is under Companies' Creditors Arrangement Act (CCAA) protection, having breached its debt covenants. The company's upper and middle management is frustrated that their efforts since 1999 have not turned the firm around. The remaining employee...Starting at €8.20
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Starbucks (Spanish version)
Mary M. Crossan; Ariff KachraCase IVEY-9A98MS06StrategyStarbucks debe hacer frente a la cuestion de como la compania deberia aprovechar sus competencias en varias oportunidades de crecimiento, incluyendo la introduccion de sus cafes en McDonalds, la expansion de sus operaciones minoristas, y la utilizacion de la marca en otras areas de productos. El caso esta escrito de manera que los estudiantes necesiten identificar donde se encuentran las competencias mas importantes de Starbucks dentro de la cade...Starting at €8.20
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Freshii Inc.: Scaling Up Culture
Dominic Lim; Ramasastry ChandrasekharCase IVEY-9B18M175-EEntrepreneurship, StrategyThe chief executive officer (CEO) of Freshii Inc., a leading Canadian-based, international franchised restaurant chain, had developed a distinctive corporate culture at the restaurant’s head office. In July 2017, Freshii was expanding its healthy food, faStarting at €8.20
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SWISSBO: Strategic Risk or Opportunity?
Mary M. Crossan; R. ChandrasekharCase IVEY-W34743-EEntrepreneurship, StrategyIn March 2021, the wholesale distributor of home décor products SBO Distributors Ltd. (or SWISSBO), based in Vancouver, Canada, was considering an opportunity for strategic analysis. The firm was at a crossroads in light of the COVID-19 pandemic. The pandemic had led to a setback in the company’s revenues and margins—seemingly, a temporary setback. The wholesaler was now facing a make-or-break dilemma that involved a new growth opportunity to mov...Starting at €8.20
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Twenty One Toys Inc.: Sparking Growth
Dominic Lim; Ken MarkCase IVEY-9B17M188-EEntrepreneurship, StrategyThe founder and chief executive officer of Twenty One Toys Inc., a Canadian designer and manufacturer of educational toy sets, was considering her firm’s future in 2017. The company had doubled its revenues each year for the past two years with its first toy—and, thus far, its only product—the Empathy Toy. The entrepreneurial founder had defied the odds, gaining recognition for her product and securing funds from socially focused awards and firms...Starting at €8.20