Ivey Business School (Canada)
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The Good Night Motel
Richard H. Mimick; David C. Shaw; Elizabeth M.A. Grasby; Raymond W. LeducCase IVEY-9B12B014-EAccounting and ControlThe Good Night Motel is considering offering special pricing for a two-day church convention event involving 20 rooms. This requires the owner to perform contribution analysis, sensitivity analysis, and some qualitative analysis.Starting at €8.20
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Apple A
Mary M. Crossan; William T. WatsonCase IVEY-9B12M027-EEntrepreneurship, Leadership and People Management, StrategyThe Apple A and B cases provide two different perspectives on the evolution of the computer and electronics firm Apple and are designed to evoke debate about models of strategy, organization, and leadership. The A case presents the story of Apple from a hindsight rational analytic perspective in which students are able to apply a variety of models about strategy, organization, leadership, and innovation. The B case presents a more nuanced, critic...Starting at €8.20
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Enbridge Michigan Oil Spill: Patrick Daniel's Challenge (B)
Gerard Seijts; William T. WatsonCase IVEY-9B12C040-ELeadership and People ManagementThis is a supplement to Enbridge Michigan Oil Spill: Patrick Daniel's Challenge (A), 9B12C039.Starting at €5.74
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Apple B
Mary M. Crossan; William T. WatsonCase IVEY-9B12M028-EEntrepreneurship, Leadership and People Management, StrategyThis case is a supplement to Apple A.Starting at €8.20
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Hellmann's Creamy Salad Dressing Mix (Spanish version)
Richard H. Mimick; Dana G. HydeCase IVEY-9A84JS25MarketingUn gerente de marca de la división Best Foods de Canada Starch, Inc., se encontraba preparando un plan de mercadotecnia para un nuevo producto, llamado Hellmann's Creamy Salad Dressing Mix (mezcla para preparar aderezo cremoso de ensaladas Hellmann's, o MACEH). El producto y diseño del envase habían sido finalizados, pero el resto del plan de mercadotecnia debía ser completado rápidamente, teniendo en cuenta que la fecha de lanzamiento era en dos...Starting at €8.20
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Apple A (Spanish version)
Mary M. Crossan; William T. WatsonCase IVEY-9B12MS027Entrepreneurship, Leadership and People Management, StrategyThe Apple A and B cases provide two different perspectives on the evolution of the computer and electronics firm Apple and are designed to evoke debate about models of strategy, organization, and leadership. The A case presents the story of Apple from a hindsight rational analytic perspective in which students are able to apply a variety of models about strategy, organization, leadership, and innovation. The B case presents a more nuanced, critic...Starting at €8.20
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Leadership at Research in Motion
Charlice Hurst; William T. WatsonCase IVEY-9B13C019-ELeadership and People Management, StrategyTwo people with opposing skills – business management and marketing on the one hand and technological know-how on the other – are joint chief executive officers of a market-leading smartphone manufacturer. Their leadership styles, decision-making and relationship with each other are paramount from the company’s inception, through its rise, its response to mounting competition and the period of declining performance that followed. Conflicting poin...Starting at €8.20
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Apple B (Spanish version)
Mary M. Crossan; William T. WatsonCase IVEY-9B12MS028Entrepreneurship, Leadership and People Management, StrategyThis case is a supplement to Apple A.Starting at €8.20
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Avid Life (B)
Gerard Seijts; William T. WatsonCase IVEY-9B12C004-EEntrepreneurship, Finance, Leadership and People ManagementThis case is a supplement to Avid Life (A).Starting at €5.74
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Forest City Tennis Club - Pro Shop and Bar Lounge
Richard H. Mimick; Elizabeth M.A. Grasby; Lindsay BrockCase IVEY-9B09B008-EAccounting and Control, Entrepreneurship, Knowledge and CommunicationAfter one year of operations, the new manager of a tennis pro shop and bar lounge must prepare, with the help of the company's accountant, financial statements from notes kept throughout the year. The case is intended to be an introductory exercise in accounting for simple transactions relating to assets, liabilities, revenues and expenses. Adjusting entries such as amortization and cost of goods sold are required. Students are asked to complete ...Starting at €8.20