Ivey Business School (Canada)
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Cate & Levi: Evaluating Options for Growth
Brian AndersonCase IVEY-9B12M002-EEntrepreneurship, StrategyIn 2011, Cate & Levi is a specialty gift manufacturer — primarily of children’s toys and clothing — based in Toronto, Canada. The founder of Cate & Levi is pondering growth options for his firm, recognizing that the business model so successfully employed to earn the company its first $1 million in revenues is not likely to sustain the company’s momentum. Just three years old, the company has grown dramatically in no small part due to its unique ...Starting at €8.20
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Fair Trade Jewellery Co.: Establishing an Ethical Global Value Chain
Anthony Goerzen; Luke FiskeCase IVEY-9B20M139-EEntrepreneurship, StrategyIn August 2019, Fair Trade Jewellery Co., a mid-size jewellery retailer based in Toronto, Canada, was wondering how to ensure that its customers received responsibly sourced gold and diamond jewellery. The company had already devoted considerable amountsStarting at €8.20
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United Way: Taking a Public Stance on a Controversial Issue
Anthony Goerzen; Luke FiskeCase IVEY-9B16M065-EStrategyIn June 2012, the Kingston, Frontenac, Lennox, and Addington chapter of the United Way had the opportunity to present its views at an upcoming public forum on a proposal to build a casino in Kingston, Ontario. The possibility of a casino in Kingston was a controversial and emotional topic; it was supported by influential business and government leaders but also had many detractors. Pro-casino advocates said a casino would create jobs, spur local ...Starting at €8.20
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FLYHT: Crossing the Chasm
Brian Anderson; Ken MarkCase IVEY-9B12A022-EEntrepreneurship, MarketingAeroMechanical Services, Ltd. has a superior aircraft-monitoring product, FLYHT, which is significantly more advanced than the typical flight data recorder used by airlines. It can be easily installed and provides a wide range of real-time information that could be critical for airlines looking to reduce costs and improve safety. Yet it continues to struggle to get its solution adopted by major airlines. The vice president of business development...Starting at €8.20