Ivey Business School (Canada)
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GPS-to-GO Takes on Garmin
Donald A. PillittereCase IVEY-9B09A027-EEntrepreneurship, Marketing, StrategyGPS-to-GO is a successful company that has a wealth of brilliant researchers and scientists who have created advanced global positioning systems (GPSs) for complex air-traffic control and logistics systems. Now, the vision of one of the up and coming managers is to use GPS-to-GO's knowledge to dominate the consumer market with premium-priced and feature-rich GPS units. Even though GPS-to-GO is far ahead in terms of GPS technology, the consumer ma...Starting at €8.20
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Pride Industries
Edward D. ArnheiterCase IVEY-9B12D024-EService and Operations Management, StrategyPRIDE Industries made a $2.6 million capital appropriation request to replace older electronics surface mount technology with newer and more capable machinery. PRIDE, a non-profit enterprise that hired workers with disabilities, wished to earn business and reputation based on the universal measures used by customers worldwide — price, quality and delivery — while maintaining its social mission. The proposal looked good on paper, and the company p...Starting at €8.20
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Kaiser Permanente: Creating a No-Wait Emergency Department (Spanish Version)
Edward D. ArnheiterCase IVEY-9B16MS173StrategyCASO PREMIADO - Premio "Mejora Continua: El Camino a la Excelencia", Concurso de Redacción de Casos de la Fundación Europea para el Desarrollo Directivo (EFMD) 2017. En 2007, la unidad de emergencias del Centro Médico Kaiser Permanente del Sur de Sacramento sufría tiempos de espera de pacientes extremadamente largos, y se hizo evidente que se necesitaba una nueva y mejor forma de llevar el negocio. El jefe de la unidad de emergencias se inspiró e...Starting at €8.20
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HR 500 Plus Scanner — Rapid Commercialization or Bust at Kodak
Donald A. PillittereCase IVEY-9B11M117-EMarketing, StrategyThe HR 500 Plus Scanner case examines how, in 2000, the Eastman Kodak Company confronts a drastic change in technology (from traditional to digital photography) that is eroding revenue and margins by double digits in its core film, paper, and chemical business. Matt Giorgio, the worldwide product manager for film scanners, is being pushed by upper management to extend the life of film to provide cash for the painful and less profitable transition...Starting at €8.20
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Kaiser Permanente: Creating a No-Wait Emergency Department
Edward D. ArnheiterCase IVEY-9B16M173-EStrategyIn 2007, the emergency department at Kaiser Permanente’s South Sacramento Medical Center was experiencing extremely long patient wait times, and it became clear that a new and better way of doing business was needed. The chief of the emergency department was inspired to change things and became the leader of the lean program—a system of management methods and tools widely used for over 25 years in the manufacturing sector. Changes were made over ...Starting at €8.20
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Acme Medical Imaging
Donald A. PillittereCase IVEY-9B08D004-EEntrepreneurship, Service and Operations Management, StrategyAfter negotiations with a key supplier for lower prices and quicker turnaround go nowhere, two employees of Acme Medical Imaging realize there's no more low-hanging fruit to pick to keep their project on time and on budget -- no more concessions from external parties, no more superficial, short-term fixes. They have to convince their chief executive officer and the project team to take a hard look at internal processes. From the perspective of Op...Starting at €8.20