Ivey Business School (Canada)
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Zoom Video Communications: Flash in the Pandemic or Enduring Success?
Malay Krishna; Gursimran GambhirCase IVEY-W24950-EStrategyZoom, a popular video conferencing service based out of San Jose, California was built from scratch to be a business-segment focused, easy-to-use video conferencing service. The program was created by Zoom Video Communications Inc., which was founded by Eric Yuan in 2012. After the outbreak of the COVID-19 pandemic in March 2020, the video conference market grew rapidly. Despite competing against much larger competitors, such as Microsoft Teams, ...Starting at €8.20
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Traeger Pellet Grills: Cooking up the Competition
Simon Greathead; Mark Kosiba; Jonathan RichardsCase IVEY-9B20D010-EEntrepreneurship, Service and Operations Management, StrategyIn spring 2018, the chief supply chain officer of Traeger Pellet Grills, LLC, based in Salt Lake City, Utah, United States, was visiting a supplier in in Changzhou, China. He was meeting with the supplier the next day but had not fully decided how to manaStarting at €8.20