HBSP (USA)
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Sizing Up the Active-Wear Market (Spanish version)
Tedlow, Richard S.; Beckham, HeatherCase HBS-317S01MarketingWhen students have the English-language PDF of this Brief Case in a coursepack, they will also have the option to purchase an audio version. In the wake of slumping sales and sagging profit margins, a leading manufacturer and retailer of high-end women's apparel, Harrington Collection, must evaluate an opportunity to expand into the high-growth active-wear market. Sara Huey, Vice President of Strategic Planning, calls on two of her colleagues to ...Starting at €8.20
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A Career in American Business (B) (Spanish version)
Tedlow, Richard S.; Smith, Wendy K.Case HBS-305S14EconomicsCovers the history of Tylenol from the autumn of 1982 through the second tampering incident in February 1986. Also deals with other developments in the history of Johnson & Johnson, especially the acquisition and divestiture of Technicare.Starting at €5.74
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Business and Government: Campaign Contributions and Lobbying in the United States
Ramanna, Karthik; Sucher, Sandra J.; Cornell, Ian McKownCase HBS-113037-EEconomicsThis note on business-government relations introduces students to the state of campaign contributions and lobbying by corporations in the United States. The note develops two hypotheses as to the impact of corporate political engagement: (i) a vehicle to facilitate good government; and (ii) an instrument of special-interest capture. The note can be used to generate a discussion on the following issues: (1) In a democratic capitalist society, what...Starting at €8.20
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Citibank: Weathering the Commercial Real Estate Crisis of the Early 1990s
Wulf, Julie M.; Cornell, Ian McKownCase HBS-712446-EStrategyAs the commercial real estate market began to crash in early 1990, heavily exposed banks like Citibank and Chase Manhattan were left largely undercapitalized. John Reed, Citibank Chairman and CEO, was caught off guard by the sudden market plunge. While Reed struggled to maintain the capital reserve of us his bank further weaknesses within Citi began to emerge. In addition, to missing the coming of the real estate crisis Citi had had poorly manage...Starting at €8.20
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A Career in American Business (A) (Spanish version)
Tedlow, Richard S.; Smith, Wendy K.Case HBS-305S08EconomicsPresents an historical overview of the professional career of James E. Burke, chairman and CEO of Johnson & Johnson. Examines the corporation's handling of three major occurrences--the Tylenol poisonings in 1982 and 1986 and the acquisition and subsequent sale of Technicare, a maker of diagnostic imaging equipment.Starting at €8.20
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Rock Health
Higgins, Robert F.; Cornell, Ian McKownCase HBS-813035-EEntrepreneurshipRock Health was a San Francisco-based nonprofit organization offering accelerator services to spur innovation at the intersection of healthcare and technology. The company was the creation of Halle Tecco (HBS '11) and her HBS classmate Nate Gross (HBS '11), who met early in their first year at the HBS Healthcare Club meeting and decided to undertake a year-long field study that married their shared interests in healthcare, technology and entrepre...Starting at €8.20