HBSP (USA)
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Tweeter etc. (Spanish version)
Gourville, John T.; Wu, GeorgeCase HBS-502S18MarketingIn the early 1990s, Tweeter etc., a small regional retailer of higher-end audio and video equipment, faced increasing competitive pricing pressures from several large regional and national consumer electronics chains. In response, in 1993, they introduced "Automatic Price Protection" (APP) as the cornerstone of a strategy to restore price credibility in the minds of consumers. Under APP, Tweeter monitored local newspaper ads and automatically mai...Starting at €8.20
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Ti-Tech (B)
Shapiro, Benson P.; Gourville, John T.Case HBS-508096-EMarketingThis case concerns the selection and scheduling of orders by a small industrial titanium fabricator that recently has been plagued by poor deliveries and a lack of capacity. At the time of the case, Ti-Tech must decide which of four orders to accept, with capacity making it impossible to accept all four. Each order represents a different mix of labor, revenues, and potential future work. The case forces the student to choose among the four orders...Starting at €5.74
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Hybrid Electric Vehicles: A 2011 Update
Gourville, John T.Case HBS-511125-EMarketingThis case is an addendum that updates HBS Case No. 502-025, "The Future of Hybrid Electric Cars." It covers the 10 years, 2001 to 2011.Starting at €8.20
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Fairview Capital
Rogers, Steven S.; Collins, DerrickCase HBS-319050-EEntrepreneurshipFairview Capital is a pioneering alternative assets investment manager, as it is the first U.S. private equity fund of funds that focused on investing in private equity and venture capital funds managed by African-Americans and other minority investment managers. This case study focuses on Fairview's strategic decisions that ultimately led to the growth and expansion of its investment portfolio to over $3 billion.Starting at €8.20
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Biopure Corp. (Spanish version)
Gourville, John T.Case HBS-502S01MarketingIt is early 1998 and Biopure Corp., a small biopharmaceutical firm with no sales revenues in its ten-year history, has just received government approval to release Oxyglobin, a revolutionary new "blood substitute" designed to replace the need for donated animal blood in the veterinary market. A virtually identical product for the human market, Hemopure, is in the final stages of testing by Biopure and is expected to gain approval within one to tw...Starting at €8.20
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Cabot Pharmaceuticals, Inc. (Spanish version)
Cespedes, Frank V.; Gourville, John T.Case HBS-511S04MarketingTraces the 12-year career of a pharmaceutical salesperson, Bob Marsh, from recruitment to termination. Marsh has had an uneven career with Cabot Pharmaceuticals and eventually is asked to resign. Following his termination, a number of Marsh's former customers complain vigorously, and Cabot's vice president of sales is asked to investigate the matter and to decide what, if anything, to do about it. The case raises issues in aligning strategy and s...Starting at €8.20
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Frank Baker: Siris Capital Group and Titan Systems
Rogers, Steven S.; Collins, DerrickCase HBS-317036-EEntrepreneurshipPrivate equity firm, Siris Capital Group must decide if they should raise their offer to take Titan Telecom private by acquiring its publicly-traded stock. Siris' decision to pay a premium for Titan must be made in the context of their unique (and somewhat complex) investment strategy that focuses on investment targets that have both mission-critical products or services that are approaching obsolescence but producing predictable cash flows, and ...Starting at €8.20
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Jackie Taylor: The Black Ensemble Theater
Rogers, Steven S.; Perkins, DanCase HBS-319013-EEconomicsJackie Taylor, an African American woman who founded a colorful theatre company, must decide whether to build a new theatre complex during an economic downturn, as construction costs rise, or wait it out. Debt is unappealing, but a new facility is essential to the company's future. Current plans mirror Taylor's aspirations for her company, and design changes will necessitate changes in strategy. Should Taylor simply focus on her brand of theatre ...Starting at €8.20
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New York Life and Immediate Annuities
Rotemberg, Julio J.; Gourville, John T.Case HBS-510040-EMarketingBy positioning Immediate Annuities as "guaranteed lifetime income," New York Life has built itself a $1.4 billion per year business by 2009. However, to make Immediate Annuities a mainstream financial product for retirees, New York Life must understand why many retirees are reluctant to buy them and many agents are reluctant to sell them.Starting at €8.20
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GolfLogix: la Medición del Juego de Golf
Gourville, John T.Case HBS-508S13EntrepreneurshipPara maximizar su eficacia, los casos de color deben imprimirse en color. GolfLogix ha desarrollado un pequeño dispositivo, basado en GPS para golfistas ayudar a seguir su juego. Deben decidir la mejor manera de distribuir estos dispositivos: 1) los venden directamente a los golfistas a través de canales de venta tradicionales; 2) los venden a los cursos, que luego les proporcionarían a los jugadores de golf como parte de su cuota verdes o para u...Starting at €8.20