HBSP (USA)
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Entrepreneurial Sales and Marketing Vignettes
Roberge, Mark N.; Cespedes, Frank V.Case HBS-817010-EEntrepreneurshipWhich sales candidate is a startup's ideal first hire? What marketing channels are best to invest in? How aggressively should an executive team align sales with customer success? Early stage founders, sales leaders, and marketing executives often face one, and sometimes all, of the above scenarios as they grow their ventures. This case presents three short vignettes, with three fictitious organizations, to facilitate a discussion around these imp...Starting at €8.20
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Netflix in 2011 (Spanish version)
Shih, Willy; Kaufman, Stephen P.Case HBS-617S10StrategyThe Inside the Case video that accompanies this case includes teaching tips and insight from the author (available to registered educators only). Reed Hastings founded Netflix to provide a home movie service that would do a better job satisfying customers than the traditional retail rental model. But as it encountered challenges it underwent several major strategy shifts, ultimately developing a business model and an operational strategy that we...Starting at €8.20
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Dollar General (A) (Spanish version)
Shih, Willy; Kaufman, Stephen P.; McKillican, RebeccaCase HBS-609S06StrategyDollar General Corporation (DG) operates one of the leading chains of extreme value retailers in the United States. 2006 revenues reached $9.2 billion, making DG the 6th largest mass retailer in the country. With revenues growing at 9% annually over the five-year period up to 2005, DG had the distinction of being only one of three retailers to outperform Wal-Mart in both revenue and profit growth in that time. Life in a Dollar General store paint...Starting at €8.20
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Dollar General (A)
Shih, Willy; Kaufman, Stephen P.; McKillican, RebeccaCase HBS-607140-EStrategyDollar General Corporation (DG) operates one of the leading chains of extreme value retailers in the United States. 2006 revenues reached $9.2 billion, making DG the 6th largest mass retailer in the country. With revenues growing at 9% annually over the five-year period up to 2005, DG had the distinction of being only one of three retailers to outperform Wal-Mart in both revenue and profit growth in that time. Life in a Dollar General store paint...Starting at €8.20
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Drift: The First Sales Hire
Roberge, Mark N.Case HBS-820103-EEntrepreneurshipDavid Cancel and Elias Torres, the co-founders of Drift, scaled their business to thousands of users and hundreds of thousands in revenue. However, they were falling short of the annual revenue target they communicated to the board of directors. Having scaled the business to date with a team of largely product and engineering resources, they contemplated bringing on their first sales hire. Within one week of announcing the plan for the hire, thre...Starting at €8.20
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Arrow Electronics -The Apollo Integration
Kaufman, Stephen P.Case HBS-619046-EService and Operations ManagementHaving already made 10 acquisitions of competitors in the last decade, the CEO and Senior Vice President of Arrow are evaluating the acquisition of another small competitor to boost sales, become #1 in a niche market segment, and achieve economies of scale. They are struggling with whether the deal makes strategic sense given forecasts that this niche segment is declining, whether the price is too high given the competitor's lack of profitability...Starting at €8.20
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eSig: Growth Analysis
Roberge, Mark N.; Eisenmann, Thomas R.Case HBS-817009-EEntrepreneurshipthe name and functionality of the actual freemium application upon which the case is based have been disguised.Starting at €8.20
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Netflix in 2011
Shih, Willy; Kaufman, Stephen P.Case HBS-615007-EStrategyThe Inside the Case video that accompanies this case includes teaching tips and insight from the author (available to registered educators only). Reed Hastings founded Netflix to provide a home movie service that would do a better job satisfying customers than the traditional retail rental model. But as it encountered challenges it underwent several major strategy shifts, ultimately developing a business model and an operational strategy that we...Starting at €8.20
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Opening Pandora's Box
Shih, Willy; Kaufman, Stephen P.; Blakeley, Melissa; Dent, MarissaCase HBS-607135-EEntrepreneurshipPandora.com provided a highly customizable online radio service tailored to listeners' musical preferences, and had registered explosive growth since its September, 2005 launch. But proposed changes in royalty rates threatened to kill off many Internet radio sites, including Pandora. Explores Pandora's business model, and whether it can evolve to remain viable.Starting at €8.20