HBSP (USA)
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Wikipedia: Project Esperanza
Piskorski, Mikolaj Jan; Gorbatai, Andreea; Zuzul, TionaCase HBS-712493-EStrategyIn October 2006, Wikipedia was the largest volunteer-run on-line encyclopedia which could be freely read and edited by anyone with internet access. Within almost six years of its founding in 2001, the project had attracted hundreds of thousands of editors who had written over 1.2 million articles in English alone. Almost 10 percent of world-wide internet users accessed Wikipedia at least once a month. Just as Wales was stepping down, the editor c...Starting at €8.20
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Yammer (A)
Piskorski, Mikolaj Jan; Herman, Kerry; Smith, AaronCase HBS-713407-EStrategyIn spring 2012, Yammer was on track to become a highly successful standalone company. Yammer was a leading Enterprise Social Network (ESN), providing companies a private social network in which employees could collaborate securely and efficiently. However, later that year, Microsoft executives unexpectedly reached out with an offer to acquire Yammer for $1.2 billion and integrate Yammer into the Microsoft Office division. An integration with Micr...Starting at €8.20
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Yammer (B)
Piskorski, Mikolaj Jan; Smith, AaronCase HBS-713483-EStrategySupplement to Yammer (A), case 712-494.Starting at €5.74
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Dana Hall: Funding a Mission (D)
McFarlan, F. Warren; Szydlowski, KaitlynCase HBS-114031-EFinanceThis case is a sequel to Dana Hall: Funding a Mission (A), (B) and (C) cases. It focuses on the causes of recent fund-raising success and the complex resource allocation problems the School faces as it tries to deliver on its mission. In conjunction with the (A), (B) & (C) cases, it is a rich story of how mission and finance can play out over a very long period.Starting at €5.74
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Social Strategy at Cisco Systems
Piskorski, Mikolaj Jan; Malter, Daniel; Smith, AaronCase HBS-714475-EStrategyIn April 2013, Jeanne Beliveau-Dunn, vice president and general manager for Learning@Cisco Systems, was planning the future of the Cisco Learning Network, an online platform hosted at Cisco.com. Since its launch in 2008, the Cisco Learning Network provided content to prepare networking professionals for certification exams, as well as social functionalities to let users interact with each other. To help realize the company's vision for "The Inter...Starting at €8.20
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foursquare
Piskorski, Mikolaj Jan; Eisenmann, Thomas R.; Bussgang, Jeffrey J.; Chen, DavidCase HBS-711418-EEntrepreneurshipThe cofounders of foursquare are deciding how to respond to competitive threats and scale up the organization. Foursquare was a location-based online service that allowed users to "check in" to a location using an application on a smartphone. Foursquare kept track of a user's check-ins, shared them with users' friends, and unlocked "Specials" that gave users discounts at nearby locations. Within a year and a half of its founding the company had 4...Starting at €8.20
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An Activist Approach: Confidential Role Assignment for Castle Rock Management
Subramanian, Guhan; Szydlowski, KaitlynCase HBS-916012-EA three party, multiple-issue negotiation exercise dealing with a potential merger between two leading department stores, called for by an activist investor hedge fund in a letter to both companies. Company management will now attempt to navigate next moves, which are complicated by weak takeover defenses of their corporate boards, hedge fund ownership stake within both companies, and potential anti-trust risk. Meanwhile, the third party, the act...Starting at €8.20
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An Activist Approach: Confidential Role Assignment for Fultons Department Stores
Subramanian, Guhan; Szydlowski, KaitlynCase HBS-916013-EA three party, multiple-issue negotiation exercise dealing with a potential merger between two leading department stores, called for by an activist investor hedge fund in a letter to both companies. Company management will now attempt to navigate next moves, which are complicated by weak takeover defenses of their corporate boards, hedge fund ownership stake within both companies, and potential anti-trust risk. Meanwhile, the third party, the act...Starting at €8.20
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An Activist Approach: Confidential Role Assignment for Remingtons Housewares
Subramanian, Guhan; Szydlowski, KaitlynCase HBS-916014-EA three party, multiple-issue negotiation exercise dealing with a potential merger between two leading department stores, called for by an activist investor hedge fund in a letter to both companies. Company management will now attempt to navigate next moves, which are complicated by weak takeover defenses of their corporate boards, hedge fund ownership stake within both companies, and potential anti-trust risk. Meanwhile, the third party, the act...Starting at €8.20
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Social Strategy at Nike (Spanish version)
Piskorski, Mikolaj Jan; Johnson, RyanCase HBS-716S13StrategyNike, which first started experimenting with social media and networking in 2004, has been consistently reducing its spending on traditional advertising. Yet, Nike has not pulled back on its overall marketing budget, instead opting to focus on "nontraditional" advertising through new mediums. In doing so, the team hoped to build online communities to foster a closer relationship with its consumers. By 2012 Nike had committed to a social strategy ...Starting at €8.20