HBSP (USA)
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Digital microscopy is making me crazy!
Shih, WillyCase HBS-612002-EStrategyTo maximize their effectiveness, color cases should be printed in color. For Carl Zeiss Microimaging, modular hardware and software enabled customers to tailor Zeiss's broad range of microscopy systems hardware and software to meet a wide range of needs from basic scientific research in the biological and medical sciences to clinical applications, materials science, and industrial sectors. Modularity also provided Carl Zeiss' engineers the benefi...Starting at €8.20
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Industrial Metrology: Getting In-Line (B)
Shih, WillyCase HBS-613041-EStrategyRainer Ohnheiser, the President of Carl Zeiss's Business Group Industrial Metrology (IMT), was focused on the threat that in-line metrology posed to Carl Zeiss IMT's core business. Historically, coordinate measurement machines (CMMs) that employed tactile measurement had fueled great market success for the division, but alternative non-contact measurement methods that employed optical or x-ray technologies were rapidly gaining ground in the marke...Starting at €5.74
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AMD Dresden: Copy Inexactly!
Shih, WillyCase HBS-609004-EService and Operations ManagementTo maximize their effectiveness, color cases should be printed in color. The establishment and growth of AMD's Dresden, Germany manufacturing site illustrates how processes develop in an organization, and how those processes get institutionalized into a unique culture. Located in the Free State of Saxony in the eastern part of Germany (the former GDR), AMD's investment in the region leverages a historic and rather unique skill base in engineering...Starting at €8.20
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Intraoperative Radiotherapy for Breast Cancer (A)
Shih, WillyCase HBS-612003-EStrategyTo maximize their effectiveness, color cases should be printed in color. "This trial is going to take longer." Those were words that Michael Kaschke, CEO of Carl Zeiss AG, was not surprised to hear as he nurtured the intraoperative radiotherapy business inside his company's microsurgery unit. But he also didn't expect it to take 13 years to get to the end of an all-important clinical trial that was a critical enabler to the granting of reimbursem...Starting at €8.20
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Industrial Metrology: Getting In-Line (A)
Shih, WillyCase HBS-612004-EStrategyTo maximize their effectiveness, color cases should be printed in color. Metrology plays a key role in the manufacture of mechanical components. Traditionally it is used extensively in a pre-process stage where a manufacturer does process planning, design, and ramp-up, and in post-process off-line inspection to establish proof of quality. The area that is seeing a lot of growth is the in-process stage of volume manufacturing, where feedback contr...Starting at €8.20
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General Motors Technical Center India - Powertrain Engineering
Shih, Willy; Jurist, William; McIntosh, Brian; Wang, HelenCase HBS-612074-ETo maximize their effectiveness, color cases should be printed in color. Prabjot Nanua was proud of the growing capabilities of the General Motors Technical Center India Powertrain Engineering group that he oversaw. Since 2003 engineers there had expanded the center's capabilities, developing a reputation within GM for completing high-quality design and analysis projects for other Technical Centers at a substantially lower cost. In areas such as ...Starting at €8.20
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Intraoperative Radiotherapy for Breast Cancer (B)
Shih, WillyCase HBS-613040-EService and Operations ManagementThe intraoperative radiotherapy (IORT) business at Carl Zeiss Meditec had struggled with growth since the time of the (A) case. Though the unit had grown revenues in excess of 50% and had exceeded its EBIT target, it faced several key strategic choices. Should it continue to specialize in the breast cancer segment, or should it focus more on surgery with radiotherapy as one technical solution. Should it continue its focus on more mature markets, ...Starting at €5.74
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Building the Digital Manufacturing Enterprise of the Future at Siemens
Shih, WillyCase HBS-616060-EService and Operations ManagementThis case describes the motivation for and the development of Siemens' digital manufacturing enterprise vision, which became the foundation for its implementation of Industrie 4.0. While the effort started with a purely defensive move by Anton Huber, head of the Digital Factory Division, to protect his core programmable logic controller business from the migration of value to software from hardware, the scope expanded radically as the company com...Starting at €8.20
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EKOL Logistics: Thinking Outside the Box
Shih, Willy; Cekin, EselCase HBS-618037-EService and Operations ManagementThis case describes Ekol, an intermodal transportation and logistics company, and how it manages capacity planning. Its busiest routes linked motor vehicle assemblers in Germany and Turkey with many of their parts suppliers, but it had also developed key links in fast-fashion supply chains. It used combinations of land, short-sea, and rail routes to provide different levels of service. The challenge was maximizing utilization of its trucks and tr...Starting at €8.20
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Business-driven Research at IBM Research India
Shih, Willy; Pierson, Margaret; Agarwal, Pankaj; Medicina, Diego; Prajogo, JuanCase HBS-612076-EWhat is the right mix between business-driven and pure research? This case considers the question in the setting of IBM Research India, where a management push for balance between exploratory research and the fulfillment of business needs meets some resistance from employees who were accustomed to so-called pure basic research. The case looks at the Spoken Web project, a good example of use-inspired research for which management has yet to develo...Starting at €8.20