IESE (España)
-
SAP's Transformation from a Product to a Service Provider: The Business Transformation Academy
Fischer, Marco; Reiche, Sebastian; Cardona Soriano, PabloCase DPO-215-ELeadership and People ManagementThe case discusses the strategic talent and stakeholder management issues that SAP faces as it transforms itself into a service provider. In 2000, SAP first decides to establish business consulting to assist customers in implementing software solutions. After long and controversial discussions about the core competencies of SAP, the company finally sets up a unit on Business Transformation Services that aims to support companies to successfully t...Starting at €8.20
-
Airport Cologne-Bonn: Designing a Service for the Future
Schmidt, Thomas; Titonis, Athanasios; Sachon, MarcCase P-1144-EService and Operations ManagementCologne Bonn Airport (CGN) is a secondary commercial airport in Germany, serving the metropolitan area of Cologne and Bonn. It has two main B2B client groups in the airline business: low cost carriers such as Eurowings and cargo carriers such as FedEx and UPS, which had their European hub there. In 2015, the passenger business of airports was in a transition phase: low-cost carriers (e.g., Eurowings and Ryanair) were growing at the expense of est...Starting at €8.20