Ivey Business School (Canada)
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Sany's Cross-Border Acquisition, Integration, and Strategic Renewal
Libo Fan; Paul W. Beamish; Bess (Huifang) GengCase IVEY-9B16M191-EStrategyIn 2012, Germany-based Putzmeister was acquired by China-based SANY, the largest concrete machinery manufacturer in the world. By early 2015, the degree and extent of integration was still incomplete, which put pressure on SANY’s management. SANY focused mainly on the Chinese domestic market, whereas Putzmeister had an established brand and good experience in international markets. Should the acquisition integration focus only on Putzmeister, or ...Starting at €8.20
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Lytt: Determining a Go-to-Market Strategy
Simon Jeurissen; Kai SchaumannCase IVEY-W24916-EEntrepreneurship, StrategyThe Berline-based start-up, Lytt, was founded in late 2019 with the aim of offering employees a means to speak up about misconduct at work through a digital assistant, which enabled them to communicate difficult topics safely and anonymously. Lytt wantedStarting at €8.20