Ivey Business School (Canada)
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DATRI: Solving Donors' Dilemma for Saving Lives
Abhishek Srivastava; Gopalakrishnan Narayanamurthy; Reddy Sai Shiva Jayanth; Raghu Rajagopal; Krishnan RanganathanCase IVEY-9B18M179-EEntrepreneurship, StrategyDatri Blood Stem Cell Donors Registry (DATRI), a not-for-profit social venture established in 2009 with 3,000 donors, was India’s largest stem cell donor registry. Since 2009, it had expanded until its donor base was over 267,000. While DATRI continued toStarting at €8.20