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Desarrollando la matriz de materialidad en Telefónica
Eccles, Robert G.; Serafeim, George; Cano Escoriaza, AsunCase HBS-416S09Leadership and People ManagementTelefónica, una de las compañías de telecomunicaciones más grandes del mundo y con sede en España, ha sido la emisión de un informe de sostenibilidad corporativa desde el año 2002. En su informe de sostenibilidad 2011, la compañía incluyó una "matriz de materialidad", y fue uno de sólo cinco de los 97 empresas en España que produjeron un informe de sostenibilidad de ese año. El caso describe el propósito de la matriz de materialidad, la forma en ...Starting at €8.20
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Intel: Exploring Market Opportunities in Water
Eccles, Robert G.; Edmondson, Amy C.; Serafeim, George; Farrell, Sarah E.Case HBS-412100-ESeeking to move beyond chip-making and offer sophisticated IT solutions in the form of software and hardware platforms, Intel Corporation, a leading semiconductor manufacturer in the United States, introduces a pilot project in India for testing a new platform that allows for monitoring and demand management along water distribution networks. The case describes, in detail, internal events that led to the creation of this pilot. It examines detail...Starting at €8.20
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Hassina Sherjan
Eccles, Robert G.; Serafeim, George; Eccles, PhilippaCase HBS-112029-EHassina Sherjan was born in Afghanistan but grew up and was educated in the United States. A trip to Afghanistan when she was an adult inspired her to move back to her home country with two missions. The first was to educate young women through a non-profit organization she started called Aid Afghanistan for Education and a for-profit company, Boumi, that manufactures and distributes products for the home such as curtains, cushion covers, tea coz...Starting at €8.20
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Manik Distribution Agency: An Existential Challenge
Sapna Popli; Bikramjit Rishi; Lovesh JethwaniCase IVEY-W33392-EMarketing, StrategyMr. Dharamdas Desai was running a distribution agency in Madhopura, a town in the state of Madhya Pradesh, India. He asked his son, Paresh, to analyze the business’s financial situation. Paresh found that the business’s post COVID compound annual growth rate was around 4 per cent and the operating profits had also declined. Paresh looked at the business situation and wanted to revamp the business strategically. Paresh came out with three alternat...Starting at €8.20
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Paytm: Facing a Targeting Dilemma in a Competitive Market
Harvinder Singh; Bikramjit Rishi; Rahul Batra; Rohith K RCase IVEY-W27743-EDecision Analysis, MarketingPaytm was India’s first digital wallet service provider. It revolutionized the country’s digital payments landscape, but it was slow to adopt Unified Payments Interface (UPI) payments. The entry of WhatsApp into the digital payments industry on November 6, 2020 intensified the competition in the UPI segment of the market that Google Pay and PhonePe already dominated by focusing on person-to-person (P2P) transactions. With a strong 400-million use...Starting at €8.20
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Developing the Materiality Matrix at Telefonica
Eccles, Robert G.; Serafeim, George; Cano Escoriaza, AsunCase HBS-413088-ELeadership and People ManagementTelefonica, one of the largest telecommunication companies in the world and headquartered in Spain, has been issuing a corporate sustainability report since 2002. In its 2011 Sustainability report, the company included a "materiality matrix," and was one of only five of the 97 companies in Spain that produced a sustainability report that year. The case describes the purpose of the materiality matrix, how it was developed, and the opportunities th...Starting at €8.20
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Café Niloufer: Exploring Potential Growth Alternatives
Bikramjit Rishi; Vinit DaniCase IVEY-W33644-EMarketing, StrategyIn February 2022, Café Niloufer, based in Hyderabad, India, was contemplating transforming its product lines of Irani tea, onion samosas, and Osmania biscuits, to grow its customer base over several other competitive brands. Anumula Shashank, Café Niloufer’s managing director, wanted to update the brand by strengthening their product portfolio to meet the needs of new-age consumers. Cafes/lounges that provided a variety of beverages were projecte...Starting at €8.20
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Air India: Back in The Hands of Tata Group
Bikramjit Rishi; Satyendra C PandeyCase IVEY-W27324-EStrategyOn the morning of October 9, 2021, almost all newspapers in India carried the news of the re-privatization of Air India. They celebrated the move by the Government of India to hand back the airline to its original owner, the Tata group. Tata Airlines was founded in 1932 as India’s first airline. The Government of India nationalized the airline in 1953. In October 2021, nearly seven decades after its nationalization, Tata Sons and the Tata group, ...Starting at €8.20