Ivey Business School (Canada)
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Ambuja Cement: Measuring the Value of Water
Utkarsh Majmudar; Namrata RanaCase IVEY-9B17M129-EStrategyIn 2016, Ambuja Cements Limited (Ambuja Cement) was one of the largest cement companies in India. Company operations required the use of water for cooling, dust suppression, and domestic needs, but the use of water stressed the water resources at some of the company’s locations. Ambuja Cement thus identified the availability of water as a risk area for the organization and made water conservation a key element of their sustainability agenda. By v...Starting at €8.20
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Nurturing Green: The Growth Dilemma (C)
Deepak Pandit; Arunaditya SahayCase IVEY-9B13M081-EEntrepreneurship, StrategyNurturing Green is a three-year-old private company that is trying to change the gift-giving culture of India by offering attractively packaged potted plants in place of the traditional candy or cut flower bouquets presented on special occasions to friends, family and business associates. The founder of the start-up is a young, passionate entrepreneur who is risking much in order to grow his company. To realize the idea of “green gifting” to help...Starting at €5.74
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Toyota Kirloskar Motors: Evaluating a CSR Project
Utkarsh Majmudar; Namrata RanaCase IVEY-9B19M043-EStrategyToyota Kirloskar Motor Company Private Limited (TKM) was a leading car manufacturer in India, one engaged in a significant level of corporate social responsibility activities. TKM focused on health and hygiene issues in rural and semi-urban districts in India, as sanitation was a significant concern there. TKM's efforts to facilitate the improvement of health and hygiene among its program beneficiaries had met with considerable success. The compa...Starting at €8.20
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Sai Marine Exports at a Crossroads
Subhanjan Sengupta; Arunaditya SahayCase IVEY-9B15M051-EStrategySai Marine Exports Pvt. Ltd. (SMEPL) had been in business for 20 years and had established itself as one of the major Indian shrimp exporters, with the United States and European Union as its primary markets. Following unprecedented market conditions due to early mortality syndrome affecting the exports of leading Southeast Asian shrimp-exporting countries in 2009, Indian companies were at a competitive advantage. SMEPL’s revenues had increased s...Starting at €8.20
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Birla Cellulose: Spearheading Sustainable Fashion
Utkarsh Majmudar; Namrata RanaCase IVEY-9B20M218-EStrategyBirla Cellulose, a part of India’s large conglomerate Aditya Birla Group, manufactured viscose fibre, which came from wood and was naturally sustainable. In 2017, the Changing Markets Foundation (CMF) brought out a report titled Dirty Fashion, which descrStarting at €8.20
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Finolex: Developing an Integrated Corporate Social Responsibility Strategy
Utkarsh Majmudar; Namrata RanaCase IVEY-9B17M098-EStrategyFinolex Industries Limited was India’s largest rigid PVC pipes and fittings manufacturer and the second largest PVC resin manufacturer. It was a family-led enterprise with a long history of philanthropy. The Mukul Madhav Foundation was the charitable arm of the company, and it’s functioning needed to be streamlined while considering the resources, timelines, and strategies required to meet its obligations. A strategic framework had to be applied ...Starting at €8.20
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Dalmia Bharat: Social Return on Investment
Utkarsh Majmudar; Namrata RanaCase IVEY-9B17M165-EStrategyIn 2016, Dalmia Bharat Cement Limited (Dalmia Cement) and its agency, the Dalmia Bharat Foundation, worked in the areas of sustainability and corporate social responsibility. It worked with communities in the neighbourhoods of its plants and with rural communities in many other areas, focusing on soil and water conservation. In 2016 there was a growing concern that its water harvesting structures and methods of soil protection and improvement wer...Starting at €8.20
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Hebon: Transforming Indian Jackfruit from Weed to Wonder Food
Subhanjan Sengupta; Arunaditya Sahay; Margaret OsborneCase IVEY-9B19M006-EEntrepreneurship, StrategyIn 2017, the humble jackfruit, which grew in weed-like abundance in India, gained sudden prominence in the United States. The underutilized jackfruit crop was also gaining recognition globally for its role in addressing food security issues. An entrepreneur who had pioneered methods of jackfruit processing at Artocarpus Foods Private Limited in his native state of Kerala, India, had faced many entrepreneurial challenges in establishing Hebon, his...Starting at €8.20
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Muskaan: How to Ensure Sustainability
Tushar Sankar Banerjee; Arunaditya SahayCase IVEY-9B18M101-EEntrepreneurship, StrategyMuskaan, a social enterprise based in Delhi, India, trained adults with intellectual disabilities to help bring them closer to mainstream society. The organization firmly believed that the “human mind is designed for learning,” and that everyone, including those with intellectual and developmental disabilities, had the potential to succeed in doing great things in life. Muskaan had two revenue sources: grants, and income from the sale of goods pr...Starting at €8.20
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Building Sustainability and Circularity at JSW Steel
Utkarsh Majmudar; Namrata RanaCase IVEY-W26535-EStrategyIn April 2021, the chair and managing director of India’s JSW Steel Limited (JSW Steel) was facing questions about how to encourage sustainability in an expanding company. JSW Steel was the flagship company of the JSW Group, which started with a small steel plant in 1982 and grew into a conglomerate with interests in steel, cement, infrastructure, energy, paints, and sports. Steelmaking had numerous impacts on the environment. To offset the impac...Starting at €8.20