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Ivey Business School (Canada)
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Bank of America and the Chinese Credit Card Market
Charles Dhanaraj; Jing Li; Justin W. EvansCase IVEY-9B10M055-EStrategyThis case addresses Bank of America Corporation's contemplated joint venture with China Construction Bank to enter the Chinese credit card market. The case builds on the questions of strategic alliances in foreign markets and the state of the banking and credit industries in China generally.Starting at €8.20