Ivey Business School (Canada)
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The 2006 World Cup: Mobile Marketing at adidas (A)
Andy Rohm; Fareena Sultan; David T.A. WesleyCase IVEY-9B07A016-EMarketing, StrategyThe manager of Mobile Media for adidas International is debating what to do, given the sparse amount of traffic to date at the adidas FIFA World Cup mobile portal. By February, there had been only 3,000 visits to the mobile site, compared to the one million visits predicted earlier based on the previous success of a Lucas Films Star Wars mobile campaign. Given that the World Cup is a global event viewed by millions of people in person and more th...Starting at €8.20
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The 2006 World Cup: Mobile Marketing at adidas (B)
Andy Rohm; Fareena Sultan; David T.A. WesleyCase IVEY-9B07A017-EMarketing, StrategyThe manager of Mobile Media for adidas International is debating what to do, given the sparse amount of traffic to date at the adidas FIFA World Cup mobile portal. The (B) case describes the results of a new effort to use a popular portal to advertise the adidas World Cup mobile site. The case can be used to discuss the impact of using different media channels to deliver marketing communications.Starting at €5.74
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Huayi Compressor Barcelona: Post-Acquisition Challenges
Yingying Zhang; Adoración Alvaro-MoyaCase IVEY-9B17C014-ELeadership and People Management, StrategyHuayi Compressor Barcelona, S.L. was founded in 2013 when Huayi Group (Huayi), a Chinese state-owned enterprise, acquired Cubigel Compressors, S.A., a bankrupt Español industrial enterprise. While labour complications and other difficulties developed during the acquisition process, Huayi successfully managed the transition in May 2013. Despite this initial achievement, challenges related to the recovery of productivity, markets, and profitability...Starting at €8.20
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Huayi Compressor Barcelona: Post-Acquisition Challenges (Spanish version)
Yingying Zhang; Adoración Alvaro-MoyaCase IVEY-9B17CS014Leadership and People Management, StrategyHuayi Compressor Barcelona, S.L. was founded in 2013 when Huayi Group (Huayi), a Chinese state-owned enterprise, acquired Cubigel Compressors, S.A., a bankrupt Español industrial enterprise. While labour complications and other difficulties developed during the acquisition process, Huayi successfully managed the transition in May 2013. Despite this initial achievement, challenges related to the recovery of productivity, markets, and profitability...Starting at €8.20