Ivey Business School (Canada)
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Shenzhou International Group: Sustaining Success
Weijiong Zhang; Liman Zhao; Dimeng (Vicky) KuaiCase IVEY-9B18M147-EStrategySince its founding in 1990, Shenzhou International Group Holdings Limited evolved from a small clothing manufacturer to a world-leading apparel supplier, serving well-known sports and leisure brands such as Uniqlo, Nike, Adidas, and Puma. Over the previous 10 years, the group experienced explosive growth. Yet, in an age of increasing consumer expectations, could it rely on existing models to achieve greater success? Comments made by the US presid...Starting at €8.20