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Canon Inc.: Ambitious Acquisitions in the Video Surveillance Market
Wiboon Kittilaksanawong; Andrew Jiro PoplawskiCase IVEY-9B16M101-EEntrepreneurship, StrategyFacing a decline in the company’s core camera business as a result of the aggressive entry of smartphones, Canon identified the network security industry as a potential growth market, with expected revenues of US$23 billion by 2020. Canon opted to pursue this kind of growth potential outside its core competency by acquiring Milestone Systems in 2014 and Axis Communications in 2015. Canon paid a 50-per-cent premium to acquire Axis in a cash-only o...Starting at €8.20
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Brooks Sports: Competing against the Giants
Wiboon Kittilaksanawong; Andrew Jiro PoplawskiCase IVEY-9B16M150-EEntrepreneurship, StrategyBrooks Sports, Inc. (Brooks) strove to inspire and promote an active lifestyle through its innovative gear, enabling its customers to run longer, farther, and faster. The shoe company had endured a number of growths and declines in its 100 years of operations. Nearly bankrupt by 2000 because of its attempt to compete with diversified athletic brands, Brooks had finally found a strategy to compete in the sports market. Operating as an independent ...Starting at €8.20
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Mazda Motor Corporation: Surviving by Partnering with the Giants
Wiboon Kittilaksanawong; Tae Kyung Lee; Andrew Jiro PoplawskiCase IVEY-9B17M117-EEntrepreneurship, StrategyFor 30 years, Mazda Motor Corporation (Mazda) partnered with Ford Motor Company (Ford), helping Ford in small-car engineering and lean manufacturing in exchange for finance and marketing know-how; however, this alliance was terminated due to the global financial crisis in 2008. In 2015, Mazda entered into another long-term partnership to share technologies and cope with cost pressures—this time with Toyota Motor Corporation (Toyota). According to...Starting at €8.20
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Dongfeng Nissan's Venucia (A)
Reinhardt, Forest L.; Yamazaki, Mayuka; Donovan, G.A.Case HBS-714014-EStrategyThe (A) case describes the launch of a new passenger vehicle in China, produced jointly by Nissan of Japan and by Chinese automaker Dongfeng. Early sales results following the April 2012 launch were disappointing and the joint venture's managers had to decide how to respond. The case includes information on the structure of the industry, on government regulation, and on the preferences of Chinese purchasers of automobiles, including information a...Starting at €8.20
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Dongfeng Nissan's Venucia (C)
Reinhardt, Forest L.; Yamazaki, Mayuka; Donovan, G.A.Case HBS-714016-EStrategyThe (A) case describes the launch of a new passenger vehicle in China, produced jointly by Nissan of Japan and by Chinese automaker Dongfeng. Early sales results following the April 2012 launch were disappointing and the joint venture's managers had to decide how to respond. The case includes information on the structure of the industry, on government regulation, and on the preferences of Chinese purchasers of automobiles, including information a...Starting at €5.74
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Dongfeng Nissan's Venucia (B)
Reinhardt, Forest L.; Yamazaki, Mayuka; Donovan, G.A.Case HBS-714015-EStrategyThe (A) case describes the launch of a new passenger vehicle in China, produced jointly by Nissan of Japan and by Chinese automaker Dongfeng. Early sales results following the April 2012 launch were disappointing and the joint venture's managers had to decide how to respond. The case includes information on the structure of the industry, on government regulation, and on the preferences of Chinese purchasers of automobiles, including information a...Starting at €5.74