Ivey Business School (Canada)
-
Beau's All Natural Brewing Company: Crafting International Opportunities
Neil Maltby; Travis Radtke; Alexander Weaver; Dwayne Mortimer; Duncan PernalCase IVEY-9B20M109-EEntrepreneurship, StrategyFollowing the successful launch of Beau’s All Natural Brewing Company (Beau’s) in all 10 Canadian provinces, the craft brewer had its sights set on the next step forward: international markets. The brewery wanted to distribute Beau’s internationally, andStarting at €8.20
-
Big Hit Entertainment and BTS: K-Pop Reaches for a Global Breakthrough
Robert D. Austin; Morgan ZhuoCase IVEY-9B18M190-EStrategyBig Hit Entertainment, a Korean-based producer of popular music content, was promoting its hit "idol group," BTS, as a serious entry in the world’s mainstream musical entertainment business, alongside global performers such as Justin Bieber. The "K-pop maStarting at €8.20