Ivey Business School (Canada)
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OrangeTee Property Agents Review: Responding to Disruptive Innovations
Calvin Chua; Seow Eng Ong; Davin Wang; Wee Yong YeoCase IVEY-9B20M119-EStrategyIn 2018, the Singapore-based real estate agency OrangeTee launched a new, online platform in response to disruptive innovation in the real estate sector. Property Agents Review allowed clients to rate and review OrangeTee’s agents upon the completion of aStarting at €8.20