Ivey Business School (Canada)
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SingTel: Philanthropic or Strategic Corporate Social Responsibility
Weina Zhang; Ruth S.K. Tan; Shirley Jing Min Lim; Joan Jia Xin Loke; Wei Lim; Su Yuan LiowCase IVEY-9B19M053-EEntrepreneurship, StrategyIn 2014, the vice-president of Group Corporate Social Responsibility at Singtel, a Singapore-based provider of telecommunications products and services, was scrutinizing his proposal for the company's corporate social responsibility (CSR) transformation. He wanted to reposition Singtel's CSR approach to create greater social impact while demonstrating greater benefit to the company beyond promoting its branding and reputation. In doing so, he was...Starting at €8.20