Ivey Business School (Canada)
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TikTok’s Rise to Global Markets
Mengmeng Wang; Noman Ahmed Shaheer Siddiqui; Sali Li; Liang Chen; Jingtao YiCase IVEY-9B19M136-EEntrepreneurship, StrategyTikTok was a short-video sharing app based in China. On November 9, 2017, TikTok’s parent company, the Chinese tech company Beijing ByteDance Technology Co. (ByteDance), announced a strategic acquisition of Musical.ly, a popular short-video sharing app baStarting at €8.20