Ivey Business School (Canada)
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Putien: The Road to the Unexplored
Jane W. LuCase IVEY-9B14M086-EEntrepreneurship, StrategyStarted in 2001, Putien, a full-service Chinese restaurant, has grown successfully in Singapore. By the end of 2011, it has nine restaurants in Singapore, one in Jakarta, Indonesia and one in Kuala Lumpur, Malaysia. Except for the one in Jakarta, which is a joint venture, all the other restaurants are fully owned by the company. From the beginning, Putien has differentiated itself from its competition by focusing on its unique cuisine, based on f...Starting at €8.20
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Random House: Shifting to E-Books in a Globalized World
Sarah Bickert; Volker Diestegge; Thorsten Knauer; Katja Möslang; Andrea Schroer; Friedrich SommerCase IVEY-9B13M083-EStrategyThe publisher Random House, a fully owned subsidiary of the German family company Bertelsmann SE & Co. KgaA, faces significant changes in its markets and internal structure. While printed books have been the company’s core competence from its earliest years, with the advent of the Internet, customers, especially in the West, are beginning to prefer electronic books. Will printed books be completely replaced by digital ones, or will e-books remain...Starting at €8.20