Ivey Business School (Canada)
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What Business Is Zara In (Revised)
Daniel DoironCase IVEY-9B19M029-EStrategyIndustria de Diseño Textil, SA (Inditex), primarily through its flagship brand Zara, had grown to be the world’s number-one fashion manufacturer and retailer with the introduction of what many considered a disruptive fast-fashion business model. However, Inditex’s chief executive officer insisted that this term failed to describe the company’s business model accurately. Like other successful business model innovators, Inditex in 2019 was faced bo...Starting at €8.20